想分享最近试点的一些令人兴奋的结果: MìLà 进行了一项传统的消费者研究,以预测零售产品的购买行为。
想分享最近试点的一些令人兴奋的结果: MìLà 进行了一项传统的消费者研究,以预测零售产品的购买行为。@tryStudioai构建了一个市场模型来盲目预测相同的行为。然后,我们将 Studio 的预测与传统市场研究在预测产品推出后真实消费者购买行为的准确性方面进行了比较。 Studio 在模拟购买行为方面的准确率超过 97.5%,高于综合小组、模拟实验室或传统市场研究发布的任何预测。该模型在 52 周总美元比较中的误差也降低了 22%,并且在各种销售指标和时间窗口的所有 18 项绩效评分削减中更接近。 到目前为止,我们不得不依赖人们的说法。 Studio 准确地预测了他们的行为。 http://trystudio.ai :)
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Wanted to share some exciting results from a recent pilot: MìLà fielded a traditional consumer study to forecast purchase behavior for a retail launch. @tryStudioai constructed a model of their market to forecast the same behavior blind. We then compared Studio's predictions and the traditional market research in their accuracy at predicting real consumer purchase behavior after the products were launched. Studio was 97.5%+ accurate at simulating purchase behavior, higher than any published forecast from a synthetic panel, simulation lab, or traditional market research. The model also had 22% lower error on the 52-week total-dollar comparison, and was closer in all 18 performance scoring cuts across a variety of sales measures and time windows. Till now, we've had to rely on what people say. Studio accurately predicts what they do. http://trystudio.ai :)
Wanted to share some exciting results from a recent pilot: MìLà fielded a traditional consumer study to forecast purchase behavior for a retail launch. @tryStudioai constructed a model of their market to forecast the same behavior blind. We then compared Studio's predictions and the traditional market research in their accuracy at predicting real consumer purchase behavior after the products were launched. Studio was 97.5%+ accurate at simulating purchase behavior, higher than any published forecast from a synthetic panel, simulation lab, or traditional market research. The model also had 22% lower error on the 52-week total-dollar comparison, and was closer in all 18 performance scoring cuts across a variety of sales measures and time windows. Till now, we've had to rely on what people say. Studio accurately predicts what they do. http://trystudio.ai :)
Wanted to share some exciting results from a recent pilot: MìLà fielded a traditional consumer study to forecast purchase behavior for a retail launch. @tryStudioai constructed a model of their market to forecast the same behavior blind. We then compared Studio's predictions and the traditional market research in their accuracy at predicting real consumer purchase behavior after the products were launched. Studio was 97.5%+ accurate at simulating purchase behavior, higher than any published forecast from a synthetic panel, simulation lab, or traditional market research. The model also had 22% lower error on the 52-week total-dollar comparison, and was closer in all 18 performance scoring cuts across a variety of sales measures and time windows. Till now, we've had to rely on what people say. Studio accurately predicts what they do. http://trystudio.ai :)
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